A large commodities trader had no pricing or marketing system to reach its wholesale clients. All pricing was ad-hoc, inefficient and inaccurate.

This often led to disputes with clients and presented operational and reputation risk. They were losing market share as a result and had no way of presenting their capabilities to new or existing clients.

Project

A web-based commodity pricing and marketing system was designed, built and rolled out to their global client base. The system was integrated into existing legacy market data and back office systems with a content management system to allow a consistent marketing and brand strategy globally.

Result

The new system allowed a co-ordinated marketing campaign and resulted in a 30% increase in the number of clients. The system also allowed the addition of brokers and agency partners. Phone requests from clients for price quotes was reduced by 90% allowing sales staff to concentrate on increasing client transaction turnover.

These initiatives increased commodities transaction turnover by 80% in year 1.